OUR DIGITAL SERVICES
A marketing plan is the key to success.
Realtors who think through their business plan and how they are going to aggressively pursue their dreams are more likely to achieve their goals. According to data from the National Association of Realtors (NAR), 75% of realtors fail within the first year of starting their business. This is mainly because they don’t approach real estate sales like a business. NAR found that most realtors haven’t adequately estimated the time and finances required, developed short and long-term strategies for achieving sales, distinctly set themselves apart from other realtors, maintained organized lists and tracked critical business data.
The first step in the process is defining your brand. I often hear realtors say, “your face is your brand.” Your brand is much more. It starts with defining your USP or unique selling point. Campaigns and strategies are then built around that using consistent messaging, images, colors, and graphics to make clients think of you every time they see one of your promotions. The messaging coming from these campaigns is how customers will ultimately see you.
At By Jodelle, Ltd., we assist you in defining your brand and building your own marketing plan through an interview process and the use of a fluid business model canvas developed by Alexander Osterwalder & Yves Pigneur. The canvas is an effective brainstorming guide for thinking through where your business is now and defining goals for the future. It forces you to define yourself and the services you provide, identify your customers, understand your strengths and weaknesses, examine opportunities and challenges, establish strategies and think through the logistics of obtaining listings and realizing sales.
Here are five tools we often recommend using in your marketing campaigns:
Promo Video
Video can convey your message better than any other media through engaging visuals, sound and motion.
Social Media
Developing a social following can play a huge role in connecting you with potential buyers and sellers.
Video BC
Scannable business cards are not confined by size. They connect you with your clients through an internet link.
Signage
Individual signage is a great way to define your brand and to stand out in your local real estate market.
Web Design
A personal website provides more detailed information to buyers and sellers than the standard contact information.
Jodelle is a one-stop shop for all realtor marketing needs. From engaging intro videos, open-house videos, business cards with QR codes, signs, and branding, she spent the time to hone into my marketing niche. Many thanks for all you do!