OUR DIGITAL SERVICES
Video holds the buyer's attention.
Walk-through Video.
Introduce the property with your unique style and flare by putting yourself front and center in a walk-through video. Personally point out all the exciting features of the listing and be with the buyer every step of the way. We recommend transitioning from a visual image of yourself to voice only and back to yourself to maintain most of the emphasis on the property while introducing you, “the realtor,” to the buyer.
A Walk-through video escorts potential buyers right into the property unlike any other medium. The goal is to show the relationship the property has to local amenities, the size of the property, the outdoor features of the landscape and the exciting aspects of the indoor living area. The producer sets the mood and control the reaction through the music, colorization, and the pace of the tour. They also provide continuity between rooms by setting the order, demonstrate the functionality of space, and draw attention to unique selling features with camera angles and text.
For the individual watching the tour, they can see it any time day or night. Walk-through videos are engaging and keep the attention of the buyer longer than traditional photographs and give the listing a movie production quality.
When done right, a walk-through video can drive sales, generate offers above market price and generate leads for new listings. The marketing applications are endless.
A more economical approach.
A very economical approach to video is the slide-show presentation. You simply lace together the photos of the property in the order of your walk-through and present them as a continuous narrative of the listing. Movement is created by zooming in or out from the photograph. Text can be added easily to the photos to give the realtor’s input. Music can also be added to set the mood. This is a great tool for social media campaigns or a point of purchase presentation. It is very user friendly to watch and holds the attention of the buyer better than traditional photos.
