OUR DIGITAL SERVICES
A marketing plan is the key to success.
Realtors who think through their business plan and how they are going to aggressively pursue their dreams are more likely to achieve their goals. According to data from the National Association of Realtors (NAR), 75% of realtors fail within the first year of starting their business. This is mainly because they don’t approach real estate sales like a business. NAR found that most realtors haven’t adequately estimated the time and finances required, developed short and long-term strategies for achieving sales, distinctly set themselves apart from other realtors, maintained organized lists and tracked critical business data.
The first step in the process is defining your brand. I often hear realtors say, “your face is your brand.” Your brand is much more. It starts with defining your USP or unique selling point. Campaigns and strategies are then built around that using consistent messaging, images, colors, and graphics to make clients think of you every time they see one of your promotions. The messaging coming from these campaigns is how customers will ultimately see you.
At By Jodelle, Ltd., we assist you in defining your brand and building your own marketing plan through an interview process and the use of a fluid business model canvas developed by Alexander Osterwalder & Yves Pigneur. The canvas is an effective brainstorming guide for thinking through where your business is now and defining goals for the future. It forces you to define yourself and the services you provide, identify your customers, understand your strengths and weaknesses, examine opportunities and challenges, establish strategies and think through the logistics of obtaining listings and realizing sales.
Here are four tools we often recommend using in your marketing campaigns:
We want to be part of your education team.
Schedule a speaker for your next meeting.
By Jodelle, Ltd. has a great deal of expertise in real estate marketing and digital advertising. We currently have a presentation on “Creating Your Marketing Plan” and are working on presentations for a few other topics. Presentations will be offered free of charge. Give us a call today to discuss availability and schedule a speaker for your next meeting.
