A staged home will generate more showings than a non-staged home. This is because only 10% of home buyers can visualize the potential of a space without furnishings (National Association of Realtors 2017 Profile of Home Staging). A buyer’s agent is more likely to show a staged home for this same reason.

The competitive edge for a sales agent comes from something that can’t be quantified with words alone. It comes from a mood; a feeling; a pleasant memory. It is the ability of a home stager to tap into the subconscious. The second the front door swings open, the buyer is met with a visual that can only be described as “wow!” As the buyer moves throughout the rooms they draw comfort from a soft texture, warmth from harmonious colors and serenity from well-defined spaces. The idea is to generate a chain of positive reactions, like ripples in a pond, that help the buyer begin to imagine the property as “home.”

The photos selected should capture the “wow” factor of the design in the best possible light. A professional photographer at By Jodelle, Ltd. that is well-versed in-home staging will choose the best angles to properly showcase the home, can overcome lighting issues with photo techniques and retouching, and when needed assist in the photo selection process.

Just as the seller’s agent seeks to target a select demographic and highlight the best features of a home, the home stager will include items that speak to a particular audience and tailor the design to draw the eye to unique selling points of the property. Staging shouldn’t need a lot of expensive upgrades to be affective. It should make the most of a home in its current state.

By Jodelle, Ltd.’s is a realtor’s best full service marketing partner. Her unique "ripple effect" design method sets her staging apart from other designers. Realtors that consistently offer home staging and professional photographs with their listing develop a reputation in the market for being the top in their field. Buyer’s agents will often seek out listings for that realtor because it saves them time and they know their clients will be better served.