Home Staging builds on the First Impression.

Generate the "wow" factor in every room of a listing.

All our designers use our proprietary “Ripple Effect Method.” The principal idea is to build the excitement with each room starting with the initial "wow!" Designers set this in motion by creating single frames in a life script that the buyer can imagine themselves experiencing. These moments are carefully designed to target the specific demographic the realtor has identified for the home's location and to activate the senses. The more the buyer identifies with the home, the greater chance they will perceive it at a higher value.

You can have positive and negative reactions to a property. The goal is to positively engage the buyer several times during the walk-through with moments that are both realized and subconscious, from the MLS listing to the first tour of the home.

The overall balance of elements within the space is very important to achieve. A well-balanced room initiates a feeling of calm and peace. It takes an artist’s eye to look at a space and know if something is missing, needs to be removed and exactly when the canvas is finished. The use of smaller and larger triangles or groups of three, are often used within a space to achieve balance. Colors that work well together can create harmony. It is also important that the palette selected transition well from room to room to create a cohesive flow.

Understanding the psychology of color and current trends is also very important when designing a home to please a particular demographic. Black and white are often used to modernize a space. Blues and natural hues that are currently trending are very calming. Red can initiate excitement, but the proper balance and hue is important. For something colorful and fun, we can use Bohemian décor, the latest trend among millennials.

To help a potential buyer visualize themselves in the property, elements that are designed to generate a feeling or engage the senses can be added. Tea service for two can bring back a pleasant memory of a hot summer day with a refreshing beverage in hand. A familiar taste of a sweet treat could come to mind after seeing a cookbook next to a mixing bowl in the kitchen. One might think of snuggling with someone they love after seeing a basket of soft throws placed next to a comfortable couch.

A good designer will know how to bring all these factors into play and increase the likelihood that your buyer will begin to see the property as “home.”

Balance generates a feeling of peace.

Grouping objects in triangles is a common technique of designers and artists. An artist will often utilize smaller and larger triangles within the same space or canvas to create balance. It also ties elements together while drawing the eye to specific positive features of the home.

Color forms mood.

There is a science behind creating mood and harmony through color. It is important that a designer understand this to generate positive reactions to a property. Palette selection is also fundamental to creating a cohesive flow from room to room.

Effective staging triggers positive memories.

Engaging multiple senses at once provides the best opportunity to trigger a memory. One of our most popular displays for a family demographic centers around “fun in the kitchen.” A cookbook is open to a mouth-watering dessert. The dessert is proudly displayed on the counter with the aroma of blueberry steaming from the hot pie. The kids would just love to sneak a bite of that!