We help realtors develop marketing strategies that propel their individual brand awareness.
Digital marketing is a key tool in this approach.
You Tube Videos, Vlogs and Blogs.
By Jodelle, Ltd. can help you with your on-line presence. We can write and produce an entire video or help you edit your video footage. We can strategize with you on your overall marketing campaign and help you keep your branding and message consistent throughout your advertising. We can develop graphics like thumbnails and avatars or render custom animations. We can also help you develop an "html" driven email campaign that links to your personal email database and contains a button to launch your video. We are your marketing partner every step of the way.
Video Business Cards.
The video scannable business card beats the traditional business card hands down. It is not limited by size and font size. It is modern, image driven and tells your story. It also generates a great deal of word-of-mouth advertising among both your peers and potential clients.
These cards cost the same as a traditional two-sided business card and can be custom designed By Jodelle or use stock layouts. The front of the card contains a QR code that when scanned through your smart phone directs the potential customers to your video. There they meet you. They get to hear why they should choose you to market their next listing straight from their new realtor’s mouth. It’s also a hands-on demonstration of your modern approach to digital marketing. Real estate is a very image driven field, and you are always looking for ways to stand out. These business cards are clearly a conversation starter.
By Jodelle, Ltd. offers a “video business card package” that includes an initial consultation to bring to light your personal unique marketing approach. From this information the script, video shots and timeline are planned and implemented. You will also receive a handout entitled: "10 Steps to Creating Your Video Business Card" that walks you through the entire process. At By Jodelle we also try to make you as comfortable as possible during your video session by using a teleprompter, studio lighting that softens facial features and coaching to bring out the best "you." A finished video is produced for you to upload to your preferred platform or to By Jodelle's YouTube channel. This can include options like music, watermarks, sales copy on screen and animations.
After uploading your video, you will need to obtain a QR code for that URL to appear on your business cards. There are basically two types of QR codes. A “static” QR code can be produced for free on-line. The code is uneditable, so it is important to make sure that you type your URL correctly and it remains at a fixed position. You can also purchase a “dynamic” QR code. This is great for monitoring the effectiveness of your marketing campaign because it is completely trackable. It also can be edited and updated for future campaigns. It requires a subscription to work. The printing of the cards is up to you, but we can advise you on that front.