Video tells a story. It can be used to tell your story as a realtor in addition to the script of a property that you are presenting. When done right, it can generate new listings, drive sales and generate offers above market price. The marketing applications are endless.
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Drone is very eye catching and impactful to your marketing plan. Drone can be used to take still photographs, but it is especially impressive in video form. It is very effective in showing the relationship and distance a property is from a golf course or another neighborhood amenity. Listings with acreage also benefits greatly. Drone is one of the most requested add-ons from listing clients. It can be embedded with your MLS listing or you can direct buyers to a website where you offer a complete walk-through video including drone footage. Our drone specialists will work with you to capture the images and footage you need that are specific to your listing requirements.
A Walk-through video ushers potential buyers right into the property unlike any other medium. The videographer and producer tell the story of the property by showing the relationship the property has to local amenities, the size of the property, the outdoor features of the landscape and the exciting aspects of the indoor living area. They set the mood and control the reaction through the music, colorization, and pace of the tour. They also provide continuity between rooms by setting the order, demonstrate the functionality of space, and draw attention to unique selling features with text.
For the individual watching the tour, they can see it any time day or night. Walk-through videos are engaging and keep the attention of the buyer longer than traditional photographs and give the listing a movie production quality.
For the realtor, they offer the option of putting you up on the big screen to introduce the property. Afterall, your unique style and flare are one of the keys to your success in the real estate industry. We recommend transitioning from a visual image of yourself to voice only and back to yourself to maintain most of the emphasis on the property while introducing you, “the realtor,” to the buyer.
A very economical approach to video is the slide-show presentation. You simply lace together the photos of the property in the order of your walk-through and present them as a continuous narrative of the listing. Movement is created by zooming in or out from the photograph. Text can be added easily to the photos to give the realtor’s input. Music can also be added to set the mood. This is a great tool for social media campaigns or a point of purchase presentation. It is very user friendly to watch and holds the attention of the buyer better than traditional photos.
See the property from a different perspective with drone photography and video. Travel to adjacent amenities and back again. See just how big the property really is. Smoothly move throughout the exterior of the property like you are floating on air.
Introduce the property with your unique style and flare with a walk-through video. Personally point out all the exciting features of the listing and be with the buyer every step of the way.
Kick your images up a notch with a video slide-show presentation. It is very user friendly to watch and holds the attention of the buyer better than traditional photos.